6 Weeks
Booking Rate 2X
2 People
Travel
Skylab74 was selected to scope, develop and
implement a more quantitatively rigorous approach
to targeting customers. The team developed a set of
generalized linear models that were integrated into
the client’s CRM, marketing and operations
technology suite that more accurately identified
members most likely to redeem travel offers. As a result, the organization saw 15% growth in
travel booking and a significant decline in customer
acquisition costs. Skylab74 allowed the client to
successfully achieve their desired objective: grow its
travel business at lower acquisition costs by
implementing a more targeted approach to
customer acquisition.
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